Who should join?
Best for learners who want to become comfortable with GA4 concepts, UTM links, conversion reports, dashboards and data-backed marketing decisions.
Web Analytics Masterclass
Track campaigns, read reports, and make confident decisions using analytics.
Web Analytics Masterclass: complete practical learning path
Learn how to understand where traffic comes from, how campaigns perform, why conversions happen and how reports guide marketing decisions.
What you will learn
- GA4 reporting basics
- UTM planning
- Traffic source analysis
- Conversion event thinking
- Marketing dashboard interpretation
Career outcomes
Marketing analyst trainee, analytics executive, campaign reporting associate, digital marketing analyst
Do I need coding for web analytics?
No. The course starts with marketer-friendly reporting concepts before advanced tracking ideas.
Will this help with campaign jobs?
Yes. Every performance marketing role needs basic analytics, reporting and optimization thinking.
Search focus: web analytics course GA4 UTM conversion tracking